The Mastermind

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CONTENT + SOCIALS + WEBSITE + ADS + EMAIL

02

There comes a point where the story has more than one page.

Your social media is saying one thing.
Your website needs updating.
There’s an email you’ve been meaning to send.
An offer that could be advertised.
A new product that needs photographs.
And somewhere amongst all of it, you’re still supposed to run the business.

The Mastermind was created for the businesses that need the pieces brought together.

What’s Included

01 // a monthly content shoot

Every month starts with a 45-minute content shoot, planned around what your business needs most at that time.

You’ll have access to my collection of props, surfaces and backdrops, and we can create a mixture of product, lifestyle, detail and behind-the-scenes content depending on your brand.

You can send as many products as you’d like, although the shoot itself is limited to 45 minutes, so anything beyond what can realistically be captured during that time may need to wait until the following month.

If you’d like any custom props sourced specifically for your shoot, these can be invoiced separately. You’re also welcome to send your own.

02 // 25+ images

You’ll receive a minimum of 20 professionally edited photographs from your monthly shoot.

The exact number will vary depending on the products, styling and what we’re able to create during the session, but I’ll always send every image that meets my professional standard rather than limiting your gallery unnecessarily.

These photographs then become the foundation of your monthly social content.

So instead of trying to build a content calendar around whatever happens to be sitting in your camera roll, we have a fresh bank of intentional imagery to work from every month.

04 // 12 SOCIAL MEDIA POSTs

Alongside your photography, we’ll capture short-form video during your monthly shoot.

Each month includes:

  • 3–4 short-form video clips

  • Up to 2 edited Reels

The footage can include product details, movement, packaging, process, styling, behind-the-scenes moments and anything else that helps your brand feel more alive online.

Your finished Reels will be edited ready for social media, giving you moving content alongside your still imagery each month.

03 // SHORT-FORM VIDEO + REELS

Each month, we’ll create and schedule 12 social media posts for your brand.

These can include a considered mixture of:

  • Photography-led posts

  • Carousels

  • Branded graphics

  • Educational content

  • Product or service features

  • Reels

  • Behind-the-scenes content

  • Promotional posts where appropriate

05 // CONTENT strategy + COPYWRITING

Before creating the month ahead, we’ll look at the wider picture.

What are you launching?
What needs more attention?
What are people asking about?
What are we advertising?
What should the website be supporting?
And is there something worth sending to your email list?

From there, I’ll create your monthly social plan and write the accompanying captions, including relevant keyword and hashtag research.

06 // PAID ADVERTISING MANAGEMENT

Alongside your organic marketing, The Manuscript includes management of one paid advertising platform — either Meta Ads or Google Ads.

This can include:

  • Campaign planning

  • Campaign setup

  • Ad copy

  • Using existing Studio Evermore-created assets where suitable

  • Audience targeting

  • Basic retargeting where appropriate

  • Ongoing campaign optimisation

  • Budget monitoring

  • Monthly performance review

Your advertising strategy will be shaped around the wider monthly plan, so paid campaigns support what you’re already communicating rather than sitting separately from everything else.

Advertising spend is paid directly by you and is not included within the £499 monthly fee.

07 // SEO & WEBSITE MANAGEMENT

The Mastermind includes up to 5 hours of website management and SEO every month.

This is designed for the ongoing changes that keep a website current but are so easy to leave sitting on the to-do list.

That can include:

  • Updating text and imagery

  • Adding or updating products

  • Updating services

  • Changing promotional banners

  • Seasonal website refreshes

  • Minor layout amendments

  • Updating calls to action

  • Refreshing existing pages

  • Adding testimonials or recent work

  • General content updates

The idea isn’t to rebuild your website every month, but to make sure it keeps moving with the business.

08 // MONTHLY EMAIL MARKETING

Your email list deserves more than hearing from you twice a year when you suddenly remember it exists.

Each month, The Manuscript includes one email campaign or newsletter, written, designed and scheduled around what’s happening within the business.

That could be:

  • A product launch

  • A new service

  • Seasonal promotion

  • Educational content

  • Brand storytelling

  • Recent work

  • An offer

  • A monthly newsletter

Basic audience segmentation is included where appropriate, helping us send more relevant messages rather than treating every subscriber exactly the same.

09 // WEBSITE HEALTH + HOUSEKEEPING

Alongside the visible updates, I’ll also keep an eye on the quieter parts of the site.

That includes general website housekeeping such as checking for broken links, obvious content issues and anything that needs tidying as pages or offers change.

Because sometimes the smallest details are the ones that make a website start to feel neglected.

HOW IT WORKS

01. THE brief

At the beginning of each month, we look at what’s coming up across the business.

Launches, products, services, offers, seasonal moments, priorities and anything else that needs our attention.

From there, I’ll decide how the different pieces of your marketing can work together.

02. THE content

Your 45-minute content shoot gives us the fresh photography and video we need for the month ahead.

Because we’ve already created the plan, we know what needs photographing and where those images will ultimately be used.

03. THE organic

Your social media content is created, captions are written and your posts are prepared for approval.

Once approved, everything is scheduled across your chosen platforms.

04. THE website + email

Your agreed website updates are carried out and your monthly email campaign is created around the same priorities.

So when someone moves from social media to your website or opens your email, the story continues.

05. THE campaign

Your paid advertising campaign is created or optimised around the month's objectives.

Performance is reviewed throughout the month and used to help inform what comes next.

FAQs

  • Yes.

    The Manuscript includes your monthly content shoot, photography, short-form video, Reels, social media management, content planning, copywriting, scheduling, website management and basic on-page SEO.

    It then adds paid advertising management and monthly email marketing.

  • The package includes management of one advertising platform, either Meta Ads or Google Ads.

    We can discuss which is most appropriate for your business before beginning.

    If you’d like both platforms managed, this can be quoted separately.

  • No.

    Your £499 monthly fee covers the management of your advertising.

    Your actual advertising spend is separate and is paid directly to the advertising platform.

    We’ll agree an appropriate monthly budget before campaigns begin.

  • The package is designed around one core advertising focus at a time, with campaign structure and supporting ads determined by what we’re trying to achieve.

    If your business requires multiple simultaneous campaigns, considerably larger budgets or more complex advertising management, I’ll discuss this with you separately.

  • You’ll receive one designed and written email campaign or newsletter each month.

    This can support a launch, promotion, new product, service, educational topic or simply keep your audience connected to what’s happening within the business.

  • No.

    You’ll need an existing email marketing platform such as Mailchimp or Klaviyo, and any subscription fees charged by that provider remain your responsibility.

    If you aren’t sure what to use, I can advise you before we begin.

  • You’ll receive up to 5 hours of website management each month.

    This is intended for ongoing updates such as copy, imagery, products, services, banners, calls to action and basic SEO work.

    Large redesigns, new functionality or extensive page builds may need to be quoted separately.

  • Yes.

    If there’s a product, service, offer, launch or particular message you want to prioritise, just let me know before the monthly plan is created.

    The Social Era is structured, but it isn’t rigid.

STILL NOT SURE IF YOU NEED THE MASTERMIND?

Maybe your social media is running, but your website always seems to be one step behind.

Maybe you keep meaning to update the photos, change that old service, remove the offer that ended three months ago or finally add the thing you’ve been talking about online.

Or maybe you’re simply at the point where looking after every little corner of the brand yourself is becoming too much.

Tell me what you’re currently managing, what keeps getting pushed to the bottom of the list and where you’d like a little more support.

We can work out whether The Whole Story is the right chapter — or whether another monthly package makes more sense.

Let's chat