THE social era

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MONTHLY SOCIAL MEDIA + CONTENT

02

The Social Era was created for businesses that know they need to show up consistently, but don’t want social media becoming another full-time job.

Each month, we create the content, plan what needs to be said, write the captions and make sure everything actually gets posted.

You still get the monthly photography and video content from The Content Department — but instead of receiving the files and figuring out what to do with them yourself, we take those next steps too.

The result is a social presence that feels considered, current and recognisably yours, without you having to think about what to post next.

What’s Included

01 // a monthly content shoot

Every month starts with a 45-minute content shoot, planned around what your business needs most at that time.

You’ll have access to my collection of props, surfaces and backdrops, and we can create a mixture of product, lifestyle, detail and behind-the-scenes content depending on your brand.

You can send as many products as you’d like, although the shoot itself is limited to 45 minutes, so anything beyond what can realistically be captured during that time may need to wait until the following month.

If you’d like any custom props sourced specifically for your shoot, these can be invoiced separately. You’re also welcome to send your own.

02 // 25+ images

You’ll receive a minimum of 20 professionally edited photographs from your monthly shoot.

The exact number will vary depending on the products, styling and what we’re able to create during the session, but I’ll always send every image that meets my professional standard rather than limiting your gallery unnecessarily.

These photographs then become the foundation of your monthly social content.

So instead of trying to build a content calendar around whatever happens to be sitting in your camera roll, we have a fresh bank of intentional imagery to work from every month.

04 // 12 SOCIAL MEDIA POSTs

Alongside your photography, we’ll capture short-form video during your monthly shoot.

Each month includes:

  • 3–4 short-form video clips

  • Up to 2 edited Reels

The footage can include product details, movement, packaging, process, styling, behind-the-scenes moments and anything else that helps your brand feel more alive online.

Your finished Reels will be edited ready for social media, giving you moving content alongside your still imagery each month.

03 // SHORT-FORM VIDEO + REELS

Each month, we’ll create and schedule 12 social media posts for your brand.

These can include a considered mixture of:

  • Photography-led posts

  • Carousels

  • Branded graphics

  • Educational content

  • Product or service features

  • Reels

  • Behind-the-scenes content

  • Promotional posts where appropriate

05 // CONTENT PLANNING + COPYWRITING

Before the month begins, I’ll map out what we’re talking about and how the content fits together.

Your monthly plan will take into account what’s happening within your business — launches, offers, seasonal moments, services you want to push, useful educational content and the quieter brand-building pieces in between.

Captions are written for every post, alongside relevant keyword and hashtag research.

So the visuals and the words are planned together, rather than one being an afterthought to the other.

06 // SCHEDULING + MONTHLY report

Once your content is approved, everything is scheduled across up to two social platforms.

You won’t need to remember which post is going live on which day or spend your evenings uploading captions.

At the end of each month, you’ll also receive a simple performance snapshot so we can see what people are responding to and use those insights to shape the next month’s content.

HOW IT WORKS

01. THE plan

At the beginning of each month, we’ll look at what’s happening within your business and decide what your content needs to do.

Launches, seasonal moments, offers, products, services or simply the things you want more people to know about.

02. THE SHOOT

We’ll use your 45-minute monthly content session to create the fresh photography and video we need for the month ahead.

Purposeful content, created around the plan rather than photographed without somewhere to go.

03. THE EDIT

I’ll edit your photography and video, build out the monthly content plan and write the accompanying captions.

Your posts are brought together so the month feels cohesive rather than like eight unrelated ideas.

04. THE schedule

Once everything is approved, your content is scheduled across your chosen platforms.

Then while the posts go live, you can get back to the actual business behind them.

And next month, we start again.

FAQs

  • The Social Era includes scheduling across up to two social platforms.

    For most businesses, this will usually be Instagram and Facebook, but we can discuss the platforms that make the most sense for your brand before getting started.

  • The package includes 12 social media posts each month.

    These can be a mixture of static posts, carousels, graphics and Reels depending on what suits your content plan.

    The focus is on creating a varied, intentional feed rather than posting the same format repeatedly.

  • Yes.

    The Social Era includes the monthly 45-minute content shoot from The Content Department, including professional photography and short-form video.

    The difference is that we then take that content and turn it into a complete monthly social media plan.

  • You’ll receive a minimum of 20 professionally edited images from your monthly shoot.

    The exact number varies depending on what we’re photographing and what we’re able to capture within the session, but all images that meet my professional standard will be delivered.

  • No — that’s part of what you’re handing over.

    Of course, if there’s something specific happening in your business that you want included, I’ll need to know about it, but you don’t need to arrive each month with eight post ideas.

    We’ll plan the content around your goals, offers and what your audience needs to see.

  • Yes.

    Your monthly content will be prepared for approval before scheduling so you can check everything and flag any changes before it goes live.

  • No.

    The Social Era covers content creation, planning, caption writing and scheduling, but ongoing community management — such as replying to comments and DMs — isn’t included within the package.

  • The package includes up to two platforms.

    If you need additional platforms managed, we can discuss this separately and add additional support where appropriate.

  • Absolutely — we don’t have to rely entirely on the monthly shoot.

    If you have customer imagery, behind-the-scenes footage, testimonials, launch material or anything else relevant, we can incorporate it into the monthly plan alongside the content we create.

  • Yes.

    If there’s a product, service, offer, launch or particular message you want to prioritise, just let me know before the monthly plan is created.

    The Social Era is structured, but it isn’t rigid.

STILL NOT SURE IF THE SOCIAL ERA IS RIGHT FOR YOU?

Maybe you know your social media needs more consistency, but you’re not sure whether you need someone to take the whole thing off your hands.

Maybe you’re already posting occasionally but struggling to keep up with photography, captions, planning and everything else that comes with it.

Or maybe you simply want your brand to feel a little more considered online.

Send me a message, tell me where you’re currently at, and we can work out whether The Social Era is the right fit — or whether you need a little more or a little less support.

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